This Popular Athleticwear Brand Is Suing Costco—Here's Whyoriginally appeared onParade. You know the old saying, "Imitation is the sincerest form of flattery?" Well, that doesn't necessarily play well in the world of business, particularly retail. Dupes,knockoffs, copycats—whatever you want to call them—if a high-priced brand is selling something hot, they're not too happy when another retailer sells anything close to its likeness for less. On Friday, June 27, lululemon filed a lawsuit againstCostcoin a California federal court accusing the warehouse club of selling hoodies, pants and jackets that they feel bear a strikingly similar resemblance to their own wares. 🎬SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox🎬 According to lululemon's lawsuit, they state that Costco's versions violate the patent and trademark rights lululemon holds over their own clothing designs. More specifically, it's lululemon's ABC pants, Define jackets and Scuba hoodies that the retailer alleges Costco is copying, then selling them under their private label Kirkland brand. The ABC pants, which are part of lululemon's men's clothing offerings, actually come in a variety of different styles, from classic-fit, 5-pocket pants to joggers. Prices on these pants range from $98 - $148. Over at Costco, a pair of Kirkland Signature Men's Commuter Pants costs just $19.99. Related: A Fan-Favorite Film Is Now a Fast-Food Meal—and It Slaps A cursory search of Costco.com for items similar to lululemon's Scuba hoodie or Define jacket didn't turn up any results that fit a similar profile to those designs. Lululemon's lawsuit states, "Indeed, one of the purposes of selling 'dupes' is to confuse consumers." So what is the athleticwear retailer asking for? They're requesting an unspecified amount of monetary damages, as well a a court order that would necessitate Costco stops selling these items. It will be interesting to see how this plays out in court, how Costco responds and how this affects the way retailers address what they deem as "dupes" in the future. Related: This 'Superman' Merch Is Already in High Demand, Especially 'That' Popcorn Bucket This Popular Athleticwear Brand Is Suing Costco—Here's Whyfirst appeared on Parade on Jun 30, 2025 This story was originally reported byParadeon Jun 30, 2025, where it first appeared.
