Kim Kardashianhas found a new body part to shape. On Tuesday, July 29, Skims unveiled the seamless sculpt face wrap, a new addition to the clothing brand's shapewear line designed to offer jaw support and marketed as "infused with collagen yarn." The brand calls it a "must-have addition to your nightly routine." The wrap, made of polyamide and elastane,quickly sold out online, according to the Skims website. The skincare-adjacent shapewear is just the latest viral offering from Kardashian. Skims has long offered a unique take on sculpting garments, offering everything from thenipple bratohip-enhancing padded shorts. Online, users had a lot to say about the newest product from the underwear and loungewear brand. "Skims is selling some kind of medieval torture device for your face,"one user wrote on X. "The new Skims Ultimate Face 'face innovation' reminds me of Goodnight Mommy,"another person said, referencing the 2022 psychological horror film. The new Skims Ultimate Face "face innovation" reminds me of Goodnight Mommypic.twitter.com/gQrMnzlnvg — EMILY SUNDBERG (@Emily_Sundberg)July 29, 2025 One Instagram user was similarly spooked. "What in the Hannibal is this,"they wrotein Skims' comments. Another person on Instagram questioned what good the product would do for the person modeling it. "I was gonna say… this 19 yr old model NEEDS THIS." Other users were excited about the new product offer. SKIMS is so good at everything they do.pic.twitter.com/PulovMBMbO — ayana ❀ (@yanayanayanaa)July 29, 2025 "No but legit, I have a connective tissue disorder that caused TMJ (temporomandibular joint disorder) and my jaw recesses at night which causes mouth breathing + allergies so I am actually stoked for this!" another Instagram user said. "I'd use this over mouth tape," another person chimed in. Dr. Akash Chandawarkar, a surgeon, commented that the wrap could have post-operation uses. "Perfect for after facelift, necklift, or submental lipo." The face wrap takes a page out of South Korean skincare trends and TikTok viral "morning shed" routines, both of which offer an elaborate take on skincare. Nike partners withKim Kardashian'sSkims shapewear brand: 'We're incredibly excited' Skims is still set to release its collaboration with Nike,NikeSkims, though it has beendelayed. A new date for the drop has yet to be announced. This article originally appeared on USA TODAY:Kim Kardashian selling Skims face shapewear, internet reacts
